21 Call to Action Examples and 3 Rules for Effective CTAs
I started this article looking for 101 call to action examples.
My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective.
After all, they were written by the historical greats.
But I hadn’t read more than a handful of mailings when I discovered something interesting. All the CTAs were essentially the same.
Well, that was a bust!
Or was it?