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Experts in Personalized Retirement Plan Design & Administration

21 Call to Action Examples and 3 Rules for Effective CTAs

I started this article looking for 101 call to action examples.

My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective.

After all, they were written by the historical greats.

But I hadn’t read more than a handful of mailings when I discovered something interesting. All the CTAs were essentially the same.

Well, that was a bust!

Or was it?

Keep reading…

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