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Experts in Personalized Retirement Plan Design & Administration

Guilty Of Bad Marketing Habits?

Should we find you guilty of bad marketing habits?

“Truth in Advertising” has long been the butt of many jokes. After all, advertising and marketing are inherently manipulative. Their purpose is to alter behavior, to persuade the prospect to take an action he might not otherwise have taken. Truth may be part of the story, but – more often than not – there’s a wee bit of embellishing going on. But, you have to be careful in today’s market. One faux pas – magnified by the social Web – and you could find yourself not only embarrassed, but doing great harm to your business. MORE

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