The Branding Report Card: 9 Questions You Need to Answer to Develop Your Brand
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company.
Sitting at Princeton commencement last week, I realized the true value of branding as the audience filled the lawn with a sea of orange, the university’s color. Graduation festivities at Princeton extend over three days focusing as much on the parents, grandparents and alumni, as on the graduates themselves. Each detail is planned and executed with care down to the orange plastic ponchos in case of rain.