What’s the Value of Viral?
It seems like everyone wants to make a viral video. The assumption is, if you can get hundreds of thousands of views, your business/band/blog will be an instant success. But aiming for views is the wrong way to approach online video. Instead, you need to think about how you’re going to interact with those viewers and convert them to customers. That will determine your video’s success, according to a recent article on ReelSEO, a blog that covers online video marketing. MORE