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Experts in Personalized Retirement Plan Design & Administration

Making News …

Having trouble getting your news releases picked up? Try some of these tricks.

I’m not a big fan of the press release as a method of reaching out to journalists for the first time, but they remain the staple diet of most PR campaigns. I receive a lot of press releases, some more relevant than others, but I’d be lying if I said I read them all. I don’t. Many emailed press releases aren’t even opened, largely because the subject line doesn’t inspire me to look at them.So what can you do to make your press release more effective? What will make writers more inclined to open and read them? MORE

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